Bridge To Bhutan

Can Bhutan bring in more tourists at a higher tariff? According to a majority of tour operators in the country that today number around 300 it may not be possible.

In other words, it’s going to be difficult to meet the government’s target of bringing in 100,000 dollar paying tourists by 2013, when the official tariff goes up from USD 200 to USD 250 a day.

Given the existing policy of ‘high value low volume’ tourism, USD 200 a day is generally seen as expensive, because it is assumed to be the cost of the daily visa fee.

It’s surprising that, even after all these years of opening up to tourism, most prospective tourists do not know that the USD 200 a day also covers the cost for food, lodge, transport and guide services. There’s a serious communication gap that needs to be bridged.

Still, the notion that tourists may decide to go some place else instead of coming to Bhutan because official tariffs have gone up by USD 50 does not sound convincing, when every blessed year Bhutan keeps featuring as one of the top tourist destinations in the world. (more…)

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Hundred percent foreign investment will be allowed in the construction of five-star hotels in Bhutan on a selective basis to overcome the shortage of financial capital in the domestic market and up the quality of services pro­vided to tourists visiting Bhutan.

However, in the four-star hotel category, as sug­gested by the hoteliers, the government agreed that foreign investments will be allowed up to 70%, in order to create opportu­nities for the local entre­preneurs. (more…)

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The government and the stakeholders agree on an ambitious plan to bring in 100,000 high-end tourists by year 2012.

Bhutan will be sold as a high quality and low impact tourist destination which draws visitors throughout the year by building the necessary infrastructure, setting high benchmarks for delivery of services, diversifying products, and ensuring that its benefits reach a larger segment of the population.

The consultative meeting between the stakeholders of tourism and the government in Thimphu yesterday decided on numerous reforms that will take the industry forward in the years to come. Bhutan will be positioned as a responsible, unique, authentic and quality destination anchored on GNH philosophy with minimum negative impact on natural and cultural heritage. A nine-pronged approach will be adopted to bring in 100,000 tourists by 2012. These include developing an additional 2-3 circuits, promoting new products and defining Bhutan’s brand identity, value proposition and market to target audience. Aviation capacities will be built internationally and locally with domestic helicopter/airline services commencing soon to key destinations.

(more…)

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From Bangkok to Shangri-la by Roger Beaumont*

27th Dec., 2009: I have wanted to visit Bhutan since I was 10 years old after being enchanted by a feature in a National Geographic magazine. So when destiny called on the phone to my studio in Bangkok last May, asking if I would be interested in helping The Centre for Bhutan Studies (CBS) and the United Nations Development Programme with an upcoming Democracy Conference in Paro, I shouted so loud in delight the house cat kamikazed through a glass screen and landed startled in shards of glass on top of a car in the soi below. I haven’t seen it since.

But between that phone call, the missing cat, and seeing Mt Everest and the mighty Jomolhari out of the Druk Air window three months later, it was all a true lesson in Buddhist patience.

At one point, I was asked to send a scan of my passport. I was in England at the time, away from my own computer and gadgets, so a friend of my mother’s offered to help. He is 86, and had just bought a scanner. He had been practising.

“I think we’ve got it,” he said, placing his third glass of wine on the desk. He then pressed send. Three days later, we received an email from the CBS, saying: “Thank you very much for the delightful picture of a tin of Heinz Baked Beans.”

When I arrived in Bhutan, the CBS was unable to find a place for me immediately, so I made base camp in the Thimphu Hotel for the first few days. It was cheap, loud and cheerful; a mix of Tibetan plumbing (no water, an alarming clanging of pipes, then a sudden, scalding torrent), slow service, and big smiles. I bought a small side-lamp; the connection started smoking. Then the toilet flushed on its own volition. I didn’t dare turn the TV on.

ROOM WITH A VIEW: The view from a temple (more…)

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By Chris Guillebeau, Special to The Oregoni…

December 11, 2009, 1:57PM

Most visits to Bhutan either begin or end with a half-day trek up to the Taktshang Monastery, also known as the Tigers Nest. Photo by Phuntsho Norbu

You know India, and you’ve heard of Tibet — but you may not be familiar with a smaller country in South Asia that attracts far fewer visitors. To go back in time, you’ll need to get off the typical Asian backpacker route and head to the remote kingdom of Bhutan.

Over five days in late August, I trekked mountains, paid respects at Buddhist temples and saw a country many people back home had never heard of. It’s not the easiest place to get to, and it’s not known as a budget destination, but I found it to be worth the hike and the expense. (more…)

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