Guiding Principles

1. Promote/complement Gross National Happiness (GNH)
2. Contribute positively to our communities and the environment
3. Recognize that responsible travel is essential to our sustainability
4. Quality of services should be top priority for future success
5. Conitnue to innovate
6. Provide a true Bhutanese experiece to all our guests
7. Adhere to best available responsible tourism practices